Privacy Policy of Senior-Lives-Matter.info and Related Websites

Last Updated: June 20, 2025
Contact Address:
Senior-Lives-Matter.info
387 E. Las Olas Blvd
Ft. Lauderdale, FL 33301

At Senior-Lives-Matter.info, your privacy is not just a legal requirement — it’s a responsibility we take very seriously. Our mission is to deliver trustworthy services and resources while maintaining strong safeguards around your data. This Privacy Policy outlines:

  • The categories of information we collect
  • How we use, store, and share that information
  • The choices and rights available to you
  • The measures we take to protect your personal data

By using our website and associated services, you acknowledge the version of this Privacy Policy in effect at the time of your interaction. We regularly review our practices to stay aligned with applicable federal and state laws, as well as evolving industry standards.

Scope of This Privacy Policy

This Privacy Policy applies to all visitors and users (“Consumers”) of:

  • The Senior-Lives-Matter.info website
  • Services or tools where Senior-Lives-Matter.info determines how your data is processed

It does not apply to:

  • Websites maintained by other organizations that we may link to
  • Business partners that receive your information after you submit a request for a product or service
  • Third parties for whom we act as a service provider in marketing or fulfillment

When interacting with third-party sites or services, we recommend reviewing their own privacy policies for details about their data practices.

Categories of Information We Collect

Personal information is defined as any information that directly or indirectly identifies a natural person or household. Examples include:

  • Full name
  • Mailing or shipping address
  • Email address
  • Phone number(s)
  • Payment details such as bank or credit card information
  • Internet Protocol (IP) address
  • Account ID or service address
  • Voice recordings (when you call us)

When combined with identifiers, other data may also be classified as personal information. Conversely, aggregated, anonymized, or de-identified information is not considered personal data under the law. Similarly, publicly available information may be exempt.

Sensitive Personal Information

Certain types of personal data fall into the category of “sensitive personal information” under state and federal laws. This includes data elements such as government IDs, financial access credentials, biometric identifiers, or details about your health, race, or sexual orientation.

Below is a table summarizing if and how we collect such data:

| Type of Sensitive Information | Collected? | Purpose of Use | Retention Policy | | ------------------------------------------------------------------------------------ | ------------------ | ---------------------------------------------- | ---------------------------------------------------------- | | Government-issued IDs (e.g., Social Security, driver’s license, passport) | Only when required | To process certain sales or verify eligibility | Not stored; used for verification only | | Account login details, including payment credentials when paired with security codes | Only as necessary | To validate and enable secure account access | Retained while the account is active; deleted upon closure | | Precise geolocation | No | N/A | N/A | | Racial/ethnic origin, religious beliefs, union membership | No | N/A | N/A | | Contents of private communications (email, SMS, mail) unless addressed to us | No | N/A | N/A | | Genetic data | No | N/A | N/A | | Biometric identifiers used for unique identification | No | N/A | N/A | | Health-related data | No | N/A | N/A | | Sexual orientation or sex life data | No | N/A | N/A | | Citizenship or immigration status | No | N/A | N/A | | Data from known minors | No | N/A | N/A |

We do not sell or share sensitive personal information. It is used exclusively for legitimate business purposes.

Limiting Use of Sensitive Information

You may request that we limit our use of your sensitive information by:

  • Filling out the “Limit the Use of My Sensitive Personal Information” form available in the footer of our site
  • Calling our support line at 844-280-2929

If you are a Virginia or Colorado resident, we only collect sensitive information with your explicit consent. To provide consent, complete the form titled “Consent to Use My Sensitive Information for Virginia and Colorado Residents” found at the bottom of this Privacy Policy.

When We Collect Your Information

We may gather personal or sensitive information during interactions such as:

  • Registering for communications from our site
  • Requesting product or service details
  • Entering sweepstakes or promotional campaigns
  • Completing surveys or feedback forms
  • Browsing our site (via cookies or clear gifs)
  • Contacting us directly

Why We Collect Information

We use collected data to:

  • Process and fulfill requests for information, products, or services
  • Conduct research and solicit feedback
  • Customize advertising and on-site content
  • Improve our services and enhance user experience
  • Provide aggregated reports for internal and external stakeholders

Additionally, we may supplement data with information from service providers or marketing partners to improve accuracy and personalization.

Information Collected from Job Applicants

If you apply for a position with Senior-Lives-Matter.info or its parent company, we may collect and process additional information specific to your application. This may include:

  • Full name, phone number, and email address
  • LinkedIn profile or other URLs you provide
  • Work authorization status or sponsorship requirements
  • Resume, cover letter, work history, and education details
  • Current employer information
  • Skills and certifications (licenses, permits, professional credentials)
  • Reference contact details
  • Voluntary demographic data such as gender, race, or veteran status
  • Any additional details you share or that are accessible publicly

Sources of Applicant Data

We may obtain this information from:

  • You directly
  • Recruiters or staffing firms
  • Past employers
  • Educational institutions
  • Professional references

This information is used solely for evaluating your candidacy, processing your application, communicating with you, and meeting any legal obligations related to hiring.

Cookies and IP Addresses

To improve your browsing experience, we employ cookies — small data files placed on your device.

How Cookies Work

  • Cookies personalize site interactions, making navigation faster and smoother.
  • They allow us to track site usage, performance, and consumer behavior for optimization.
  • We may also track user activity across partner sites to assess the performance of offers listed with us.

Your Choices

  • You can adjust your browser settings to block or delete cookies. However, some website functions may be limited.
  • To learn more about cookies, visit allaboutcookies.org.

IP Address Collection

We may log IP addresses to:

  • Identify devices accessing our site
  • Monitor site traffic and security
  • Support business operations requiring location-based or session-based identification

We may disclose IP addresses when legally required or to protect our business interests.

Third-Party Cookies

Some of our business partners (e.g., advertisers) may use their own cookies. Senior-Lives-Matter.info does not control these cookies, and this Privacy Policy only governs our own cookie use.

Clear Gifs (Web Beacons)

We also use clear gifs, also known as web beacons or web bugs, which are small transparent images embedded in web pages or emails.

Clear gifs help us:

  • Understand which website content performs best
  • Track user navigation and interactions across our pages
  • Measure email campaign effectiveness (e.g., seeing which messages were opened)

If you prefer not to be tracked in this way, you may opt out of email marketing communications by following the unsubscribe instructions included in each email.

Selling and Sharing of Information

Sale of Personal Information

In some circumstances, your personal information may be considered “sold” or “shared” under applicable state privacy laws.

We may share information with:

  • Partners, sponsors, and advertisers who offer services or products relevant to your requests
  • Marketing service providers who assist with activities like email campaigns, data validation, or targeted outreach
  • Third parties able to deliver specialized offers or opportunities

Example: If you request a quote for a service, we will provide your contact details to the provider to fulfill that request.

We may also share aggregated, anonymized demographic information with select companies (e.g., advertisers targeting audiences like “women ages 25–35 with household incomes over $50,000”).

Restrictions on Third Parties

  • Senior-Lives-Matter.info prohibits non-affiliated parties from selling or misusing personal information we provide.
  • However, once data is transferred, we cannot guarantee their practices, though we encourage them to uphold comparable privacy standards.

Other Transfers of Information

Your information may also be transferred to third parties under circumstances not considered “selling” or “sharing”, such as:

  • When you request contact or quotes, authorizing us to provide your data to business partners who may reach out via phone, SMS, email, or mail.
  • When third-party vendors or contractors are engaged to support operations (e.g., clerical work, data processing, shipping). These vendors are bound to use your information solely for the contracted service.
  • When disclosure is legally required (e.g., responding to government requests, complying with court orders).
  • When necessary to protect the rights, property, or safety of Senior-Lives-Matter.info, its sites, or its users.
  • During corporate events such as mergers, acquisitions, sales, or reorganizations, provided the successor organization adheres to this Privacy Policy.

Advertisements & Pop-Up Windows

Sometimes you may encounter Senior-Lives-Matter.info advertisements served by:

  • Third-party websites you visit
  • Third-party ad networks with which we maintain partnerships

Please note:

  • These third parties operate under their own privacy policies, not ours.
  • If you interact with such ads, any data collection is governed by the third party’s practices.

For more information, refer to the privacy policy of the specific ad network or service provider.

Opt-Out Options

We respect your right to control how your personal data is used. If you prefer that your information not be shared with third parties for marketing or promotional purposes, you may opt out by:

  • Following the unsubscribe instructions in any email you receive from us
  • Contacting us directly using the details provided at the end of this policy
  • Adjusting your browser settings to decline cookies or manage advertising preferences

Please note:

  • Some operational or service-related emails (e.g., related to your account or requested services) may still be sent even if you opt out of marketing communications.
  • Opting out does not necessarily stop all data transfers required for essential business operations.

Third-Party Links

Our website may contain links to other organizations, businesses, or services. These external websites operate independently of Senior-Lives-Matter.info and have their own privacy policies.

  • We are not responsible for the practices, content, or policies of any third-party site.
  • We strongly encourage you to review the privacy policies of any external sites you visit before providing them with personal information.

Children’s Privacy

Senior-Lives-Matter.info is committed to protecting children’s online safety.

  • Our website and services are not directed at children under the age of 13.
  • We do not knowingly collect or maintain personal data from children under 13.
  • If we discover that a child under 13 has provided personal information, we will take immediate steps to delete it.

If you believe we may have inadvertently collected such information, please contact us immediately using the details below.

Updating or Correcting Your Information

Accuracy of your personal information is important to us. You may request to:

  • Review the personal data we hold about you
  • Correct inaccurate information
  • Update outdated information
  • Request deletion of certain records

To do so, please contact us using the information listed in the “Contact Us” section below. We may need to verify your identity before fulfilling such requests for security reasons.

Data Retention

We retain your personal data only as long as necessary to:

  • Provide you with the services you request
  • Comply with legal or regulatory obligations
  • Resolve disputes or enforce agreements

When data is no longer required, we securely delete or anonymize it in accordance with applicable law.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • Changes in our business practices
  • Updates in legal or regulatory requirements
  • New services or technology that affect how we collect, use, or share data

When changes are made, we will revise the “Last Updated” date at the top of this page. Significant updates may also be communicated directly (e.g., via email).

Questions or Concerns?

If you have any questions, concerns, or complaints about this Privacy Policy or our data practices, you may contact us at:

Senior-Lives-Matter.info
Attn: Privacy Office
Email: privacy@senior-lives-matter.info

We will respond to your inquiry as promptly as possible.